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Prices in West Bank Continue to Soar; Local Employee Says Palestinians Can Hardly Make Ends Meet_我的网站

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　    阿里云优惠券 先领券再下单        俗话说：做起来的店铺各有各的玩法，但没做起来的店铺却有着相似的苦楚。    做拼多多这几年，我接手的店铺和品类可以说是数不胜数了，啥样的品咱没做过，啥样的价格咱没做过？比如正规产品成本20，卖价200咱都试过，还能起量。    当然，那种黑某类的产品确实没做过，做电商嘛，安全第一。    In recent months, the prices of all basic products in Israel as well as fuel and real estate have gone through the roof, and Israelis have already started voicing their concerns. They've set up tents in the center of Tel Aviv and are planning to take to the streets on Saturday evening to vent anger at the government for failing to address their economic concerns.,A similar phenomenon is also being seen in the West Bank. In early June, Palestinians started demonstrating in several locations across the West Bank, demanding that their government tackle the soaring food prices that have gone up by 30 percent since March.,Not Able to Make Ends Meet,Nizar Nobani, a Palestinian employee of the PA security forces, is just one of many who have been feeling the sting of soaring prices.,The 49-year-old father of six rents an apartment in the West Bank city of Nablus, where he pays about $450 per month, and he says he can barely make ends meet.,"I receive some 4,000 shekels per month [roughly $1,200]. Half of my salary goes to pay for rent and various bills. The other half goes to provide food, education and clothes to my family, and this is definitely not enough," he complained.,Not long ago, the situation had not been that bad for Nobani. Before the price hikes, he admits his economic situation was bearable. He provided for his family and even managed to save some money from his monthly salary.,Now his savings are all gone. Local authorities have tried to explain to the masses that the spiraling prices were triggered by the raging hostilities between Russia and Ukraine, something that influenced the export of grain. But Nobani is certain it is only a small piece of the puzzle.,"I started noticing that the prices were going up a year ago, long before the eruption of the hostilities in Ukraine," he recalled.,"Of course, whatever is happening in the world affects us. But our financial situation has been bad even before. Part of the problem was the coronavirus pandemic. Another one was the lack of any strategic economic plan put forward by the PA. And that has made us vulnerable to new crises," he added.,Government to the Rescue?,The outbreak of COVID-19 in the Palestinian territories in March 2020 has shattered the already fragile Palestinian economy. In 2021, the PA reported that 34 percent of its population was unemployed. Poverty reached 29 percent, an eight point spike from 2016.,Israeli Parliament Rejects Bill Extending Country's Law in West Bank, Reports Say7 June, 07:07 GMT,The PA has been struggling to cope with the crisis, partially because it lacked the necessary funds; and partially due to the fact that no economic assistance has been offered to the population. The result was that people like Nobani felt helpless.,"The only thing I am getting from the government is my salary. As I am considered a government employee I am not allowed to take any odd jobs, but the government doesn't lift our salaries either, so there is a gap between what we are earning and the daily expenses that continue to rise," he lamented.,Nobani is supportive of the protests now taking place across the West Bank. Just like hundreds of thousands of other Palestinians, he wants to live in dignity. But looking at the situation now, he says his hope for a better future are slowly vanishing.,"If it continues like this, I doubt we will see an improvement. And this means that we will continue to become poorer."。    由于做过的店铺多，所以见过各种各样的店铺数据，什么3天起店的，30天起店的，7天闭店的，半年起不来的，各种数据都有。那种起店的玩法咱就不讲了，网上讲的太多了。    本篇我重点来讲讲那些没做起来的，以铜为镜可以正衣冠，大家看看这些起不来的例子，或许对自己起店会有所帮助。    01    店铺起不来原因一：品选的不对    咱们应该都知道，选择不对，努力白费。做拼多多选品就是这样的，比如咱们都是用强付费玩法，品选对了，他就是能带利润起店，品选的不对，别说起店了，连曝光点击都拿不到。    那么什么品是对的品呢？按我对目前做过的品划分，咱们做的所有品无外乎：高成本品牌，低成本品牌，高成本白牌，低成本白牌；就这四种类型的品，你现在做的是哪种类型的品，往里面去套一下就知道了。    这四种品，我建议做的是低成本白牌和品牌，不提倡做的是高成本品牌，不赞成做的是高成本白牌。

B | 也就是只要成本有优势，不管是白牌还是品牌，都是有的做的，这样的品，基本上不可能起不来店。如果你手上有成本有优势的品牌品，却没有单量，没有利润，那就是人的问题了。    对于高成本品牌这样的品，是市面上大家做的最多的品，因为每个类目的品牌就那么几个，但是商家多，大家就会拿货来卖，成本自然不会低，但由于有品牌的加持，靠溢出的流量，各位商家做高价强付费也是能拿到一点点残羹剩饭的。    而对于高成本的白牌，也就是要价格没有价格优势，要品牌没有品牌优势，大多起不来店的，做的就是这样的品。

C | 对于这种起不来店的商家，我的建议是换品得了。没必要在一棵树上吊发财了，换一棵树结果可能完全不一样了。    02    店铺起不来原因二：价格定的不对    如果是控价的品，没这个烦恼，按官方指导价定就好。

D | 对于那种白牌品，定价真的很重要。

E | 我做的一些店铺，刚开始死活推不动的，仔细分析市场才发现，价格比别人高太多了。

F |     咱们以花椒为例，市场上起量链接的规格是1斤22.8元。咱们的成本是多少呢？算上快递费，1斤成本35。别问为啥咱们成本这么高，问就是你不知道别人是用什么手段把成本压下去的。

G |     那咱们成本35，定价定多少呢？有这3种选择，加价10%，定价38.5；加价1倍，定价70；加价2倍，定价105；这三种价格哪种价格能做呢？我一般的思路是加价1倍，然后3的投产比去开车，如果能出单，就有利润，这是我的万金油强付费玩法。    然后就遇到问题了，定价70块钱1斤的花椒，他就是不出单哇！这个店铺无论怎么开车，怎么优化素材，他就是有曝光有点击，就是没转化。

H | 这样跑1个月，店铺就是起不来。    大家遇到的是不是都是这种情况？然后我把价格调到38.5，车费出到10块1单，结果，好的是能出单了，坏的是出一单赔一单，你说这咋玩？    后来我也想明白了，系统这是在倒逼商家去优化成本，也是一个优胜劣汰的过程，你不是源头对吧，你车费不高对吧，那不好意思，我平台的单你别想拿到。表面上看是价格定的不对，本质上还是大家的成本做不了这个平台。    如果你是真源头，我相信1斤花椒的成本绝对可以压到29以内，那么我卖价38.5，车费10块一单起量之后，后期把车费降下去拉出利润，是不是就有希望了。如果各位成本是35，那么结论就1个：没得玩。    03    店铺起不来的原因三：把控不了拖价的节奏    说起这点我还是觉得挺可惜的，之前最少遇到过2个店铺，头一个月车损2000，月销售额拉到了5W以上，第二个月准备拖价把利润拉平时，客户说亏的太多，不做了，然后店铺就荒废了。

I |     虽然说懂得止损是勇气可嘉，但是离成功就差临门一脚了说要放弃，真的是可惜。什么情况下需要放弃，那种卖鱼缸的，被底下运营鼓吹的，3个月车损100W，说能拉出自然单的，那种才是真要放弃。    以上反应了一个问题，拼多多起店嘛，前期车损或者货损起店也是很正常的一件事，问题在于什么时候是个头。比如上面说的花椒，我成本29，卖价38.5，每单车费10元，加上杂七杂八的费用，每卖出1单，要亏3块钱左右，这样1天跑100单，一个月车损1W左右。    如果扛不住，把卖价一次性涨3块，以为可以止损了，结果确实车费不亏了，但是单也没了，前面烧车烧了个寂寞，店铺最终也没起来。    对于车损或者货损起店，我的建议是第一个月别管车损多少，只要在自己的可承受范围内就可以。然后第二个月按照保本的思路去拖价，比如上面提到的花椒，通过一个月时间的缓慢拖价，把单笔车费从10块拖到8块，这已经是极致了。

J |     只要拖到8块，还能稳定出单，那没问题了，第三个月用一个月时间，把车费拖到7块，把成本再优化一下，后面慢慢的跑，这个店就算带利润起店成功了。品没有成本优势，还想第一个月就带利润起店，那就有点不现实了。    04    最后    本篇简单讲了拼多多起不来店的3个原因，当然实际上原因不止这三个，还有老店重新激活的，店铺被处罚的，链接有违规的，评分不行的，等等原因，都会影响到大家正常起店。    我的建议就是：选好的产品，规规矩矩做链接，正常起店问题都不大。    作者：老虎讲运营，运营书籍《全栈运营高手》作者；8年电商运营经验，千万流水项目操盘手，多平台专栏作家，专注电商产品运营与推广，擅长品牌打造和爆款制造。

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